Small business banking is a topic that sometimes gets short shrift. With interest rates only just beginning to rise and business services at big banks closely resembling one another, small business media coverage tends to focus on more interesting topics such as technology, operations and company culture.
Because the banking news is static, it's easy to forget how critical banks really are in the day-to-day of a small business. However, trying to differentiate competing banks is a difficult task.

National banks tend to match one another too closely in the pricing and structure of their small business products, while local banks vary too widely based on local conditions. Still, there are a number of basic qualities that make a bank the ideal choice for a small business:

1. ACTIVE SMALL BUSINESS LENDING

Banks are the main source of funding for many entrepreneurs, providing loans and credit products suited to many different needs. A bank that is serious about pursuing relationships with small businesses will offer financing options for every stage of a small business's development. Though such variety is no guarantee of quality, it often means that the bank is committed to small business banking and lending.The easiest way to determine which local banks are active supporters of small businesses is to speak with their bankers in person.
However, smaller banks tend to offer better service than national banks because they're able to concentrate more of their attention and resources in their immediate neighborhoods. Though they may not have as much capital available, you'll find that local banks tend to be more flexible and accommodating towards your business's specific circumstances. While online lending has made great strides in recent years, your best chances of getting a competitive loan rate are still with your local banks.
It can help to think of local banks as small businesses themselves: banks vie for small business borrowers by providing competitive loan rates and services in the same way you compete for customers with attractive prices or excellent service. Devoting time to speak with multiple banks will give you a sense of which banks will be the most effective partners for your business.

2. RELIABLE ONLINE MERCHANT SERVICES

With online access becoming the expectation in consumer banking, a business-friendly bank should also provide the same level of connectivity for its small business users. It's now possible to manage most of your business finances via online banking: payment processing, invoicing, payroll and bill pay are all common features of today’s business bank accounts. Combining these services at one bank makes managing your finances easier, and online banking means you won't need to spend time visiting the local branch in person.
However, large banks have more resources to develop online functionality compared to small banks, meaning your local bank’s online services aren't likely to outperform those of a national brand. If you're a retail-oriented business with a lot of transactions, the best bank might be the one that provides a heavy-duty platform for handling your daily cash flow. Online banking is also great for businesses with a lot of foot traffic, as it may be difficult for you to step away during the day to visit your bank branch.

3. AFFORDABLE CHECKING ACCOUNTS

Business checking accounts are the easiest area of small business banking to overlook. National banks offer very similar fees, rates and features on their checking accounts, and with so little to differentiate what’s available, checking accounts aren't exactly top priority for most business owners shopping for a bank. Even so, you should make sure the account you choose is cost-effective for your monthly transactions and deposits.
Wherever you end up taking your money, reassess the state of your banking relationships from time to time. As your business grows and adapts, your finances may change — and so may your ideal bank.